WHAT IS COLLECTIVE CREATIVITY ?
Beneﬁts of aligning collective effort and enabling individual imagination one can see that this paradox can only be resolved through the development and maintenance of a delicate set of shared meanings. The conﬁguration of meanings I’ve described here produce coherence from the multiple conﬂicting job domains that face organizational actors. As mentioned previously organizational settings require individuals to browse creative proposals through a diverse gauntlet of stakeholders with different tastes and levels of inﬂuence. Negative expectations related to the daunting task are typically sufﬁcient to induce individuals to select a safe routine over a treacherous creative option. In the creative culture I’ve described here applicable stakeholders within the organization would be expected to give supportive responses to a contrived mental discussion of creative solutions. A civilization that evokes these kinds of psychological dialogues makes creative options comparatively more attractive with regard to routine options. Inﬂuencing the relative attractiveness of these two behavioral options is the key to inﬂuencing creativity in organizational settings. The culture described here gives creative actions a ﬁghting chance of being preferred over the tried-and-true actions of the past. Finally top management is responsible for producing articulating and reinforcing these shared meanings. Additionally organizational systems which have an impact these meanings must be aligned with high management rhetoric. For example reward and appraisal systems need to focus on the merit and creativity of individuals’ performances. Information technology that allow people to leverage and share their intellectual resources must be provided. Articulating and institutionalizing a creative culture is a formidable challenge that has been mastered by only a few. The achievements of these couple stand testament to the fact that sustained success doesn’t necessarily lead to failure. However one should not underestimate the size of the challenge. Corporate leaders must consistently communicate the significance of those thoughts and take actions that reinforce their words.