WHAT IS COLLECTIVE CREATIVITY ?

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Benefits of aligning collective effort and enabling individual imagination  one can see that this paradox can only be resolved through the development and maintenance of a delicate set of shared meanings. The configuration of meanings I’ve described here produce coherence from the multiple  conflicting job domains that face organizational actors. As mentioned previously  organizational settings require individuals to browse creative proposals through a diverse gauntlet of stakeholders with different tastes and levels of influence. Negative expectations related to the daunting task are typically sufficient to induce individuals to select a safe routine over a treacherous creative option. In the creative culture I’ve described here  applicable stakeholders within the organization would be expected to give supportive responses to a contrived mental discussion of creative solutions. A civilization that evokes these kinds of psychological dialogues makes creative options comparatively more attractive with regard to routine options. Influencing the relative attractiveness of these two behavioral options is the key to influencing creativity in organizational settings. The culture described here gives creative actions a fighting chance of being preferred over the tried-and-true actions of the past. Finally  top management is responsible for producing  articulating  and reinforcing these shared meanings. Additionally  organizational systems which have an impact these meanings must be aligned with high management rhetoric. For example  reward and appraisal systems need to focus on the merit and creativity of individuals’ performances. Information technology that allow people to leverage and share their intellectual resources must be provided. Articulating and institutionalizing a creative culture is a formidable challenge that has been mastered by only a few. The achievements of these couple stand testament to the fact that sustained success doesn’t necessarily lead to failure. However  one should not underestimate the size of the challenge. Corporate leaders must consistently communicate the significance of those thoughts and take actions that reinforce their words.

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